I am sure you are aware how important it is to have a good landing page (squeeze, splash or sign up page). Call it what you will, its probably the most important page in your whole internet marketing arsenal.
I get the creeping feeling that many of us marketers undervalue the strengths of both the landing page and our ability to build them. I know what comes after is where the money lies but if you can’t get them to sign up, you’re like a cheesy doorman handing out flyers on a wet Wednesday night in Wagga Wagga.
Landing pages are important.
There in lies the rub. How do you build a landing page that converts and doesn't cost a fortune? I ask you and welcome your comments. In the meantime here’s my take on it.
For me, in most niches simple landing pages work just fine. Plain Jane black headline, stating what’s on offer and a straight forward email submit. I like that With 35 – 65% conversions why not stick with that?
Here's how to create a landing page in a few minutes.
I used a simple free landing page template in the video (get WP Lead Plus here) but what about video landing pages? Yes, they can be very good too when done right and so do images of videos that promise that the good stuff is inside. Cool, it works too, so do it.
Then there are backgrounds to consider.
Yeah, yeah, we’ve all seen the beach scenes and scantily clad women, sports cars and mansions… come on… really? But hey, if it works for you that’s good but they don’t work for my target audiences.
I have tried them of course but beach lovers and tire kickers seem to go together as far as this type of landing page goes… unless it is specifically tied into what ever it is you’re promoting. Otherwise you’ll just end up with a bunch of dreamers on your list.
Now I have only scratched the surface here.
Look at the landing page services that are offered at so many dollars a month. Sure they are great and do convert but do you really want another monthly payment being sucked out of your account?
I think not.
When you have your full sales funnel in place and are making money is the time to consider riding that horse… not before.
And have you thought about the time it takes to build and set up various pages? By the time you have tinkered around to find out what on earth you’re doing you could have been marketing and making more sales.
Sticking to what you know and to what works is best. It may not be glamorous but once you hit that winning formula, make yourself a template and work it for all its worth.
You can always and should always,split test your pages anyway.
So how much is a landing page worth?
If you are getting folk signing up for your free offer then the next step is to move them as rapidly as possible onto a buyers list.
That’s where the value is.
So the answer to this riddle is what you sell and to how many people will dictate the value of your squeeze page.
Moral of the story?
Don’t undervalue your landing page (even if you do build it for free) just don’t take too long making it 😉
I decided to write this post after talking with a “dirt world” businessman about his web presence. He had no idea what I was talking about to start with but eventually he cottoned on to the idea… I think he’s got it now.