3. Retargeting Specific Page Visitors
We’re getting even more precise!
Wouldn’t it be amazing, if you could show ads to people based on the exact products they visited but haven’t bought? Well, you can!
You can manually set up a website custom audience based on a individual web page that was visited. Or, if you have hundreds of product pages, you can even use the dynamic retargeting feature to create a massive re-marketing campaign.
AWOK, an online shopping website, combined that with carousel ads and reported a 7X increase in sales conversions:
An example of Facebook dynamic retargeting ads.
Similarly, if you have an article on your blog that’s generated a lot of organic and social traffic, set up a website custom audience just for it and create a matching lead magnet.
AgoraPulse, Social Media Management Tools for Individuals, Teams and Agencies