by Ed

7 Steps to YouTube Marketing Success7 Steps to YouTube Marketing Success

You know, YouTube marketing is not that hard once you get going. It is a great way of earning money online. The production of videos is what seems to scare people the most. But that is only a small part of the story. You need to do a lot more than just produce videos to be successful.

With that in mind I have broken down the process into 7 simple steps that you can follow easily. If you take these tips to heart and apply them to your own YouTube marketing you will see the improvement in your bank account.

Before I get to the details though I would like to make one thing clear. Although I refer to YouTube marketing,  I am talking about videos posted on YouTube but that will get you onto the first page of Google. With those type of skills you can do any type of work you like. You can sell your own products, affiliate products, CPA offers and of course do marketing for the offline world too.

So what are the 7 steps to YouTube marketing success?

Step 1: Pick your topic or niche then identify your target market.

Step 2: Create your YouTube account and set it up correctly.

Step 3: Create your Channel and make it professional and informative.

Step 4: Pick a relevant keyword… you must pick the right one!

Step 5: Create your first video… there are various ways to do it.

Step 6: Optimize your video… prepare for traffic.

Step 7: Rank your video… quickly, easily and safely.

Those are the 7 steps to YouTube marketing success!

Would you like to put some meat on that skeleton Ed?

OK, I was teasing you and I thought you might ask so here is what you need to think about.


Let’s break down the 7 steps you need…

Step 1: Pick your topic or niche then identify your target market. The first thing you need to do is clarify what your business is all about, what your brand is, and what your purpose is in the marketing world. These are some of the questions that you need to ask and will help you to clarify and understand what the marketing vision of your business is all about.

  • What kind of people are you trying to reach?  This is the Key
  • What is their profile?
  • What do they look like?
  • Are they fat or skinny?
  • Male or female?
  • Old, young or middle-aged?
  • What are they looking for?
  • What do they want to achieve?
  • What feelings do they have?
  • Do they need it to feel happy?
  • Do they need it to survive?
  • What do you actually do for them?
  • What kind of information would they be interested in and pay for?

Step 2: Create your YouTube account and set it up correctly.

Well, in reality there is not much to say on creating a YouTube account, because there is just one type of account to create and that is the regular one. YouTube doesn’t offer special accounts for businesses. It does offer special “brand channels” for business purposes, but companies register for those later, after they’ve signed up and created a standard YouTube channel.

Step 3: Create your Channel and make it professional and informative.

A lot of people think that YouTube is all about creating a simple account, start uploading some videos like crazy not caring about setting up a channel. They also think they will start making crazy money with all the traffic they will get once their videos are live. Let me tell you that is not the way it works. There are specific steps you need to take in order to create a highly successful YouTube money making machine.  There are 5 vital components you will need to edit inside your YouTube Channel. Those components are: Icon, Art, Description, Links and URL.

Step 4: Pick a relevant keyword… you must pick the right one!

A lot of Internet marketers don’t take time researching a specific topic before creating videos and uploading them like crazy. This is the most important step before creating and submitting videos. This is the only way we start seeing our videos in the top of the search engines for profit purposes. Top rankings don’t come by magic. There is a detailed and highly effective plan you really need to be following so you can reach your goal, and that plan starts with Keyword Research. I will not waste your time here as there is so much information freely available on the web. Have you got to grips with the new Google Keyword Planner yet? If not take the time to get to know how to use it asap.

Step 5: Create your first video 

There are many ways to do this and you do most without it costing you a penny. Naturally, as you progress you may want to re-invest some of your earnings into more sophisticated equipment and video creation software. Overall you want to provide good value and make your videos entertaining in some way before you consider making an offer of some kind. Here are four ways you can make your videos.

1. Record a Slideshow using a Screen Capture Recording Software with you talking.
2. Screen video capture recording recording a website with you talking
3. Record yourself with you talking
4. Pay someone to do it for you.

Step 6: Optimize your video properly for massive traffic attack.

Now that we have our video ready, it’s time to upload it and optimize it for the search engines to grab it. The top 3 On-Page optimization factors for a video to rank are:

  • Title
  • Description
  • Tags

Something extremely important here is to use the keyword you have chosen in every one of these components.

Step 7: Rank your video, quickly, easily and safely.

By following the steps 1-6 above you really should have no problem ranking your videos. Just tell the search engine spiders it is there and they will come crawling. You can use or for that. However, there is a bit more you need to do to make your videos stick and especially when you are going after tough keywords.

You will need some views, likes, comments and some backlinks for good measure. For these you can interact with other YouTube channels, preferably popular and high ranking ones… hint 😉 There are other automated or paid methods but we can talk about those another day. Right now you have more than just the basics you need.

If you do want a fuller and more detailed training to help you earning money online,  I have put it all together for you in my new training system called, funnily enough…

7 Steps to YouTube Marketing Success – YouTube Marketing Made Easy

I should tell you that the link above will give you, my dear reader, a special 50% discount on the advertised price. Its only for readers of this blog so please tell your friends and get 50% off my latest up to date training. It’s a reward for having read this far!

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